Tottenham are once again in 10th position in the Global Brand Finance league. Here is a PDF link to the Full Report
Also here is the blurb about Spurs. Please note the reference in the last para to negotiations with Nike re technical partnership.
10 Tottenham Hotspur FC
Tottenham Hotspur prop up the EPL dominated BrandFinance Football 50 top 10 once again this year after a 23% increase in brand value to $441 million.
A disappointing 5-1 loss to already-relegated Newcastle United on the last day of the season saw them nish just below local rivals Arsenal and it remains a signi cant distance off Liverpool in 9th. This cannot hide what has been a hugely encouraging year for Spurs both on and off the pitch. Mauricio Pochettino has created a squad of players in his image after trimming some of the high earners and keeping a vibrant, hungry group with a core of young English talent.
Harry Kane, who had another stellar season, winning the golden boot and securing his reputation as one of the top front men in Europe, led the line with distinction and was ably supported by Dele Alli, who now looks set for a starting berth at the Euros in France. Spurs missed out on the Premier League title to Leicester City but will return to the Champions League next season.
Tottenham’s success on the pitch is matched by progress off it. A new 61,000 capacity renovation of White Hart Lane will be ready for the 2018/19 season and could act as the symbol for a new successful era at the club. The project is impressive and will see a signi cant regeneration of the surrounding area along with additional space for its sizeable fan base. The club will have to play one season at Wembley but the renovated stadium could see its match-day revenue almost double. The capacity will be increased by 26,000 and it has signed a deal with the NFL to host two games per year for ten years.
The good news doesn’t stop there for Spurs as negotiations have begun with Nike over a lucrative new technical sponsorship as commercial revenues are also set to rise. Expect strong performances in the table in the future but can Tottenham nally overhaul Arsenal for the rst time since 1995? We’ll have to wait and see…